Website Auditing - Why is your site not getting more traffic?
A website audit can be highly useful if implemented correctly. Most web designers do not take SEO into account when they are designing/developing your website. To understand why your website is not getting the traffic you expected or hoped it would be getting, you probably need to get a website audit!.
It’s possible to have great content on a website, but content is not good enough unless each page of your website is properly optimised for search. A website audit will point out every problem you have with individual web pages on your website which may be contributing to its poor visibility or lack of engagement, i.e. getting your web visitors to actually do something on your website, e.g. fill out a form, sign up for a newsletter...etc
Website Audit professionals can help you implement different keyword strategies for individual web pages. By doing this you can achieve high rankings for different pages of your website when somebody types in certain key word or phrase into the search engine bar.
Website audit software will help you understand which keywords are more competitive in your industry, helping you to optimise different web pages effectively in an extremely competitive online marketplace.
A full website audit will look at a significant amount of key performance indicators which will help you get the ranking you want in Google’s search engine results pages. It will show you how different “call to action” techniques are performing or if certain “landing pages” are suitably optimised for your target audience.
A comprehensive website audit will also include your domain analysis, body text, Meta tags, and keyword URL’s. It will also help you understand more about what your page rank is and why your websites has very little or no authority in Google’s search results pages.
It will also give you a good understanding of how important inbound links are for increasing the popularity of your site and how to implement an effective inbound linking strategy based on certain competitive key words in your industry.
In summary a website audit should look at the following areas:
- Content Optimisation
- Website Authority
- Visibility in the search engines
- Competitor Analysis
- Keyword Analysis
Interleado, partners of Triple Cloud offer an automated website audit or benchmarking service. Check out the free trial to see why your website is not attracting more traffic.
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