Capture, analyse and understand customers’ browsing behaviour
ClickTale helps you capture, analyse and understand your customers’ browsing behaviour to find out why they behave the way they do and increase the efficiency and profitability of your website.
You can gain extraordinary insights into site visitors’ online behaviour by recording their every action as they browse your website. ClickTale creates real-time movies while visitors are browsing your site. You can watch all mouse movements, clicks, keystrokes, scrolling actions, and interactions with online forms.
ClickTale is a hosted service; there’s no software to install, you simply add a few lines of our tracking code to the pages you want to record. Site visitors will not notice any changes and browse your website as they always have.
ClickTale’s form conversion reports analyse your online forms’ conversion funnel to understand where visitors fall out. You can easily discover problem fields that generate errors, are often left blank or cause visitors to leave. ClickTale creates recommendations that can increase shopping cart conversion, form completion rates and reduce visitor abandonment.
ClickTales’s heatmaps aggregate hundreds of browsing sessions to show you where on each page visitors stop to pay attention, which parts of the page they skip, how far down they scroll and how many visitors reach the bottom of the page.
Finally, with link analytics, you can find out which links, fields and buttons gets hovered over and for how long; and how long visitors hesitate before they click.
Business benefits
With ClickTale, you can:
- Optimise landing pages. Deliver the right information to website visitors.
- Minimise shopping cart abandonment. Make sure customers who want to buy can do so with ease
- Simplify web usability testing. Make your website easy to use without paying for overpriced consultants and services.
- Maximise online form conversion. Gather the information you need to gather leads, market data and valuable customer details.
